Niche Products

Here at Davis and Cooper we have been creating top quality websites for our clients for over a decade now; websites that not only catch the eye of potential customers, not only look professional, but which are far more likely to achieve high rankings in the search engines. Our expertise in all these fields has encouraged literally hundreds of the top companies in Britain and worldwide to not only use our services but also to recommend all to their friends and colleagues.

You are probably now thinking about getting your website underway as soon as possible; if you have already decided upon the type of product or service that you wish to promote their new need read no further, but simply contact us right away for a highly competitive quotation! If, however, you are not quite sure which field you wish to operate in, here are a few tips on how best to proceed.

The first thing to remember is that there are hundreds of millions of websites out there and be very major proportion of them are trying to sell something. The more popular a product is, the more websites will be attempting to sell it which means that the more difficult it will be for a newcomer to break into the market. Many beginners are tempted to start off with products like loans, insurance, gambling, holidays etc because they believe that there is a huge market for this type of product and they are quite right; the problem is not just about everyone out there thinks the same thing; however most of them concentrate on a very general approach and ignore what is called the niche products. To explain a niche product; let us say that you are looking at promoting dating, which is a very over subscribed market. If you put up a general dating site aimed at all and sundry you will almost certainly fail dismally; however why not look into a more specialised corner of this market? Here are just a few ideas for dating websites that very few people seem to have looked at yet:

Dating for disabled people
Dating for science fiction fans
A dating site for smokers only
An introductory site for transsexuals

You could probably be forgiven for thinking that there was no market for these type of services but the fact is that there are disabled people out there who find it difficult to meet other people who understand their problems; science fiction fans can irritate the living daylights out of people who do not understand or sympathise with their hobby so they prefer to meet others with similar tastes; a huge proportion of people on dating sites specify that they will not consider meeting smokers; and you can imagine the problems that transsexuals can have in making relationships. All these are areas in which there is little competition and in which a beginner can have a real chance of getting well established.

I have taken dating as an example here but you could use the same concept on any product or service under the sun. For instance, if you wished to sell insurance you could concentrate on something like medical insurance for people over 60, if holidays was your forte you could push hang gliding holidays in France. The list is endless; all you need is a little imagination.

Need any more advice, about what sort of product you want to sell or what sort of website you would like us to design for you? Not a problem, telephone us on 0885 574 2604 or e-mail us right away.

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